branding & web design for values-driven small businesses

Caitlin Hottinger Design is an independent design studio for small businesses with high standards. We create brands, websites, packaging, and graphics for high quality products and services.

SEE THE WORK
Minimal wooden desk with a laptop, mouse, notebook, pen, cup, drawings, and pencil holder under a shelf with framed artwork and dried plants.
RECENT WORK

Kaleo is more than a home it’s a living rhythm. Open fields. Wooden fences weathered by time. Horses grazing at dawn. Smoke curling from the hearth as dusk settles in.

Branding and logo design for luxury wedding planner by Caitlin Hottinger Design
Branding for June & Jane Flower Co
Logo design and bottle label for Pure Olive artisan oils and vinegars | Caitlin Hottinger Design
about

Kaleo invites you to slow down — to move with purpose, to remember what life feels like when it breathes with meaning.

Meet Caitlin

Based in Saint Paul, Minnesota with clients worldwide, Caitlin Hottinger works with small businesses with big dreams and high standards elevate their visual identity—through strategic branding, custom web design, exceptional graphic design, and creative illustration.

Let’s build something beautiful and thoughtful from the inside out.

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The Spirit

There’s a spirit here that lives in the details — the warmth of shared meals, the honesty of hard work, the echo of footsteps on wooden floors. It’s in the stories passed down, in the breath between tasks, in the care behind every simple act.

Kaleo Image
Kaleo Image

The Vision

Our vision is to protect what matters — space, silence, beauty, and belonging. Kaleo is not just a place to visit, but a way of being. We invite those who seek intention, wonder, and a deeper kind of wealth to return to what truly nourishes.

testimonials

Kind words from clients

Working with Caitlin on our branding and web design was a dream!  She took our ideas and made them a beautiful reality, and her professional and friendly personality made the process seamless.  Caitlin took a personal approach to the project from start to finish and we couldn't be happier with the results! We know our customers will be wowed when we launch our business next month and we truly believe this was the best investment we could make in our business's future.
marina mitchell of shepherd me shop
“Upon the first meeting, I felt like Caitlin was really hearing what I wanted to accomplish with branding. Her wide-ranging portfolio is truly testimony to her skills. With my branding, she incorporated my story and passions into one beautiful logo. And since I have so many influences and loves, that is saying something! Once complete, she seamlessly integrated the branding into my website design. Now instead of cringing when I think of my DIY website, I feel comfort and pride sharing my company info with others!"
caitlin torrez of pressed flower shop
“Caitlin was a dream to work with. When we first met with her, we did not have a good idea of what products we needed and only a faint vision for our brand. Caitlin not only built out an incredible suite of creative brand tools and elements, but she also anticipated our business needs and made recommendations for us. We are so happy with our brand identity.” 
catherine & megan of KIT & CO
“Our work with Caitlin began as we started to take our side hustle more seriously. Up until that point, it had been a series of projects we took on just for fun. Working with Caitlin allowed us to establish our brand as we built our company. A year later, Swell + Good had become a full-time business. ”
IAN & ALLISON, SWELL + GOOD
"Caitlin is incredibly creative and talented. She really brought our vision to life and did a great job of integrating the feedback of multiple team members. We could not be happier with the assets we received and the customized guide to help us know how to use the assets. I would recommend her highly! "
MARLA, BLUE SAGE PSYCHOTHERAPY GROUP
“We loved the whole experience working with Caitlin. We really needed help to design and develop a website that could grow with our business. We didn’t have the time required to grow our flowers and website and Caitlin helped so much. She took everything we said and brought it to life. We are so happy about the sales we’ve been able to drive. It’s worth the investment in your business to hire someone with such an eye for design and detail. We can’t say enough good things. ”
t and nae
ways to work with us

Let's make your brand + website beautiful

1

Branding

Strategic branding for growing businesses. You're building something meaningful, and you deserve visuals that feel aligned and elevated. We'll craft a brand identity that looks like the business you’ve worked so hard to create.

2

Web Design

Beautiful websites for e-commerce, blogs, and service-based businesses. We offer custom design, development, and content support, as well as streamlined, lower-investment web solutions.

3

Graphic Design + Illustration

Design and custom illustration for events, product packaging, book covers, publications, patterns & textiles, signage & environmental graphics, and more.

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