Plein Air Vineyards is a family-owned vineyard with the mission of creating wine that is meant to be enjoyed outside. For their branding, we designed a light and airy typographic logo, with subtle, customized curves that convey a sense of freedom and open air.
For their wine labels, Caitlin painted outdoor scenes inspired by plein air painting and the delightful names given to each wine variety. Since their wine is artfully crafted with the beautiful outdoors at the heart of their mission, this artful approach to the label design was a natural and logical creative decision.
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