Pure Olive is a new artisan olive oil and balsamic vinegar shop. Caitlin Hottinger Design collaborated with them to design their logo and bottle labels. With an emphasis on the purity and quality of their products, the logo we designed incorporates a fleur-de-lis, a symbol that represents purity, along with ornate olive branches and decadent, customized type and lettering. The blue-colored logo indicates the bottle contains balsamic vinegar, whereas the bottles with green-colored logos contain olive oil.
