Shepherd Me Shop is a new online boutique for beautifully curated Catholic Goods. Caitlin Hottinger Design partnered with their founder to design their brand identity and website.
We created a logo and visual brand guidelines that symbolically represents the values and dreams of the brand's mission and vision. It is a feminine, floral, and bespoke identity that strongly resonates with the shop's ideal audience and target customer.
We loved collaborating on this one-of-a-kind, illustrative brand identity and ecommerce website.
The logo we designed for Shepherd Me Shop features a bouquet of lilacs and lilies of the valley. Both flowers hold deep spiritual significance for Shepherd Me Shop's founder, and contain rich meaning about the Shop's mission. From the primary illustrative element in the logo, we created a robust system of versitile brand marks, as well as a suite of brand patterns that are applied to packaging design, social media posts, and web design.
